001 Archive See -Through
ArtWork in 20-21
Designe by Hyeran, Jeong
Copyright ⓒ Protected
KR
2022-S/S 헤란정의 첫 아카이빙 컬렉션은 [See-Through, 비침]이다. 그래픽 아티스트 정혜란은 지금까지 ‘한국적’인 것의 중요성과 정체성을 탐구해왔다. ‘한국의 이미지’, ‘전통’, ‘한국적인 것’ 이라고 하면 형태나 사물에서 오는 직접적 상징인 기와, 오방색과 같은 것들을 떠올리는 편협한 시각에서 벗어나 그 이상의 가능성을 연구하고, 조형적 요소에 부여된 아이덴티티를 확장*재생성했다.
소재, 형태, 색채에서 한국스러움이 연상되는 이미지를 분석하고 추출한 어휘를 바탕으로 과거 한국적인 요소와의 상관관계를 분석하여 ‘비침’을 키워드로 뽑았다. 이는 정혜란의 주관적인 시선으로 바라본 한국스러움을 고찰한 것이며 한국적 이미지를 대표하는 하나의 추상으로 가설한다. 더 나아가 비침을 시각화하는 소재, 기법, 색채를 적용하여 36가지의 패턴을 제시하는데 이 패턴의 양상은 동양의 사고체계 속 형태감, 사계절에서 온 자연적인 색채감, 자연적 조건에 따른 소재의 모습과 닮아있다.
[See-Through, 비침]은 그래픽 아티스트 정혜란의 시각에서 한국스러움을 재정립하는 첫 출발점으로 소개된다. 이번 아카이빙에서 디자인 된 36가지의 패턴은 오브제와 결합해 브랜드 HE RANJEONG(헤란정)으로 탄생한다.
EN
EN
First archive in 2022-S/S is a [See- Through]. Graphic Artist Hyeran, Jeong has so far explored the importance and identity of being 'Korean'. When it comes to ‘Korean images,’ ‘traditions,’ and ‘Korean things,’ She wanted to get away from the narrow view of recalling things such as ‘traditions patterns’ and ‘traditions colors,’ which are direct symbols from forms and objects. By studying more possibilities, She expanded and regenerated the identity assigned to the formative elements.
An image reminiscent of Koreanness in material, form, and color was analyzed. In addition, based on the vocabulary extracted from the image, the correlation with Korean elements in the past was analyzed, and 'See-through' was selected as the keyword. That is a review of the Koreanness viewed from Jeong Hye-ran's subjective perspective, and is hypothesized as an abstract symbol representing Korean image. She designed a pattern by applying materials, techniques, and colors that visualize the ‘See-Through'. The patterns of 36 patterns resemble the shape of the Eastern thinking system, the natural color from all four seasons, and the appearance of the material according to natural conditions.
[See-Through] is introduced as the first starting point for redefining Koreanness from the perspective of graphic artist Hyeran, Jeong. The 36 patterns designed in this archiving are combined with objects to create a brand HE RANJEONG.
First archive in 2022-S/S is a [See- Through]. Graphic Artist Hyeran, Jeong has so far explored the importance and identity of being 'Korean'. When it comes to ‘Korean images,’ ‘traditions,’ and ‘Korean things,’ She wanted to get away from the narrow view of recalling things such as ‘traditions patterns’ and ‘traditions colors,’ which are direct symbols from forms and objects. By studying more possibilities, She expanded and regenerated the identity assigned to the formative elements.
An image reminiscent of Koreanness in material, form, and color was analyzed. In addition, based on the vocabulary extracted from the image, the correlation with Korean elements in the past was analyzed, and 'See-through' was selected as the keyword. That is a review of the Koreanness viewed from Jeong Hye-ran's subjective perspective, and is hypothesized as an abstract symbol representing Korean image. She designed a pattern by applying materials, techniques, and colors that visualize the ‘See-Through'. The patterns of 36 patterns resemble the shape of the Eastern thinking system, the natural color from all four seasons, and the appearance of the material according to natural conditions.
[See-Through] is introduced as the first starting point for redefining Koreanness from the perspective of graphic artist Hyeran, Jeong. The 36 patterns designed in this archiving are combined with objects to create a brand HE RANJEONG.
